Mar 28 2009
Irish eShopping
I read two interesting articles in the paper earlier this week about Irish people and shopping online.
The first article contains the results of a survey of 1,000 Irish people. The main finding was that Irish consumers spent an average of 1,700€ online in 2008, and that approximately a quarter of these people expect to spend more online in 2009. I certainly spent more than the average online in 2008, but I am probably in the majority who do not believe that this will increase in 2009 :o
Another interesting finding of the survey was that 90% of shoppers believe that they can save money by shopping online. I am certainly agree with this from my experience, and the recent increase in the Irish VAT rate has only exasperated the price differences!
The full article is Shoppers spent average €1,700 online in 2008.
The second article, Downturn speeding up revolution in the way we shop, argues that speed, adaptability, and agility, are the key business traits that will enable companies to survive the current economic downturn. The author then proposes that technology will be the key enabler of these business traits. It is interesting reading, and I share the author’s sentiments!
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