Aug 13 2009

Kellogg’s On-line Promotion

Category: InternetTeknovis @ 20:03

I recently tried to avail of a Kellogg’s promotion. The promotion involved collecting 3 unique numbers from 3 different cereal boxes, entering these number online, and then printing a voucher for the free box of cereal.

It all sounded wonderfully simple, but it turned out to be a disaster! In fairness, it is not all Kellogg’s fault, because it chose two other companies to fulfil the promotion. Coinks was responsible for redeeming the collected numbers, and converting them into rewards. Couponstar was responsible for providing the printable vouchers. It is really this company that I am faulting!

In theory this should be a very simple process. Simply generate a PDF file that the user can download and print. However, Couponstar take a very different approach to this simple task. Its motivation is that it prevents users from printing the same coupon multiple times. It appears that this company has never heard of a photocopier!

Therefore, the complex process that I had to follow was:

  1. I tried to avail of the offer from my house, but I was unsuccessful because Firefox and Ubuntu are not supported :(
  2. I used another computer, and then discovered that virtual printers are not supported (I was trying to print to a PDF file).
  3. I went back to my Ubuntu computer and started a virtual machine in VMware. Virtual machines are not supported either :(
  4. I then tried to avail of the offer from a Windows computer in work. The application downloaded and installed. It then displayed a message saying that my vouchers would be printed shortly. The only problem was that it did not specify on which of the company printers (in separate parts of the building) my vouchers would be printed!
  5. Ultimately, it did not print on any of them. Perhaps this is because the software could not communicate with the server, because it never asked me to specify my proxy settings!

At this stage I gave up!

I have written a letter of complaint to Kellogg’s :o Unfortunately, I had to send it using a form on its Contact Us web page. I wish that the email address was listed there so that I could use my favourite email client instead of having to use a small text area :(

I will update this blog if I get a response from Kellogg’s.

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