May 22 2012

Unemployable Marketing Graduates

Category: Internet,Third LevelTeknovis @ 8:55 pm

There is another indictment of  our failing third level education system described in Digital Marketing Institute says Ireland has ‘unemployable’ marketing graduates.

This time it relates to marketing graduates, and their lack of digital marketing skills.

The institute’s Ian Dodson said that 100% of marketing jobs now involve digital marketing, but that just 10% of third level graduates have those skills.

I think that digital marketing should be a mandatory requirement!

“Unfortunately, third level students are coming out, not just with poor digital literacy in Office applications, but with woeful levels of literacy when it comes to using the more modern tools and technologies, like Facebook, LinkedIn and Twitter, to promote and market business,” he added.

I often think that academics in Irish universities become lazy, and simply regurgitate the same material despite it often being many years out of date!

It really makes a farce out of the government promoting Ireland as a knowledge economy :|

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