Teknovis

It is impossible not to notice that Eircom has launched a new mobile phone network operator called eMobile, due to the abundance of adverts in all of the mainstream media.

I must admit that I was initially baffled by this move, given that Eircom already owns a mobile phone network operator – Meteor. However, it appears that all Eircom is really doing is segmenting the market by age. This could be a sensible move, because Meteor is very strongly associated with teenagers (and practically nobody else).

For more information about this see Eircom launches new mobile brand, Eircom unveils new mobile strategy – eMobile has arrived, or Eircom Launches eMobile. The official Eircom press release is eircom’s New Mobile Service “eMobile” It’s For You!.

Tags: Eircom, eMobile, Meteor

The Irish Commission for Communications Regulation (ComReg) published a report earlier this week covering the attitudes of Irish residential customers to ICT. The report is very easy to read, and it contains many interesting findings. My favourite findings are:

• 79% have Eircom as their fixed line supplier
• The average monthly fixed line spend is 48.04€
• The average monthly mobile spend has decreased from 45.64€ to 41.64€
• Vodafone‘s share continues to decline, O2‘s share has seen a marginal increase, Meteor’s share continues to grow, and Three‘s share remains relatively unchanged.
• 56% own either a PC or laptop, and 11% own both
• There has been a continued increase in Internet usage, and penetration now stands at 64%
• 43% think that speed is the most important factor when using the Internet
• 50% of home broadband users do not know their contracted downloaded speed
• 44% have heard of VoIP, 35% of these have used it, and72% of these people use Skype
• 82% believe that technology has improved their lives
• Technology is used for entertainment purposes by 36% for more than 20 hours per week

The full report can be downloaded from ComReg Residential ICT Services Survey Q4 2008.

Tags: ComReg, Eircom, Ireland, Meteor, Mobile Phone, O2, Skype, Three, Vodafone