Oct 04 2010

Eircom Launches eMobile

Category: TelecomsTeknovis @ 4:56 pm

It is impossible not to notice that Eircom has launched a new mobile phone network operator called eMobile, due to the abundance of adverts in all of the mainstream media.

I must admit that I was initially baffled by this move, given that Eircom already owns a mobile phone network operator – Meteor. However, it appears that all Eircom is really doing is segmenting the market by age. This could be a sensible move, because Meteor is very strongly associated with teenagers (and practically nobody else).

For more information about this see Eircom launches new mobile brand, Eircom unveils new mobile strategy – eMobile has arrived, or Eircom Launches eMobile. The official Eircom press release is eircom’s New Mobile Service “eMobile” It’s For You!.

Tags: , ,


Feb 11 2009

Irish ICT Residential Survey

Category: Internet,Mobile Computing,TelecomsTeknovis @ 11:28 pm

The Irish Commission for Communications Regulation (ComReg) published a report earlier this week covering the attitudes of Irish residential customers to ICT. The report is very easy to read, and it contains many interesting findings. My favourite findings are:

  • 79% have Eircom as their fixed line supplier
  • The average monthly fixed line spend is 48.04€
  • The average monthly mobile spend has decreased from 45.64€ to 41.64€
  • Vodafone‘s share continues to decline, O2‘s share has seen a marginal increase, Meteor’s share continues to grow, and Three‘s share remains relatively unchanged.
  • 56% own either a PC or laptop, and 11% own both
  • There has been a continued increase in Internet usage, and penetration now stands at 64%
  • 43% think that speed is the most important factor when using the Internet
  • 50% of home broadband users do not know their contracted downloaded speed
  • 44% have heard of VoIP, 35% of these have used it, and72% of these people use Skype
  • 82% believe that technology has improved their lives
  • Technology is used for entertainment purposes by 36% for more than 20 hours per week

The full report can be downloaded from ComReg Residential ICT Services Survey Q4 2008.

Tags: , , , , , , , ,