Dec 02 2008

Location Based Services in Ireland

Category: Location Based ServicesTeknovis @ 6:22 pm

I spent several years (maybe even too many) working in the area of Location Based Services (LBSs). Indeed, I first started working in this area before it become the next “killer application” area! I spent my time working on both the technical enablers of LBSs, and the commercial groundwork for a start-up company. Happy memories ;)

This morning I read an article titled Location, location, location – geo-commerce is here and now. The article starts with the usual scenario describing how LBSs will revolutionise our lives by changing the way we make every decision. It also claims that now is the right time for LBSs to make an impact. Different people have been saying this for years now, so I suppose that somebody might be correct some day! Maybe I am just to cynical!

The article focuses on two Irish companies that are currently developing LBSs for mass market consumption based on mobile phone and PDA technology:

  • ICAP Media has developed an “opt-in mobile-phone marketing platform” that supplies the user with discounts that can be redeemed in nearby businesses. Unfortunately, this just sounds like location aware spam to me :(
  • Tagggit has developed a virtual tagging system that allows users to leave tags in specific locations. These tags can then be read by the same user at a later stage, or shared with other users who are in the same location. This seems like a commercial application of the Stick-e Note Architecture developed by University of Kent researchers in 1997!

There are many other companies also developing LBSs in Ireland.

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