Jul 14 2010

Ring Back Tone Advertising

Category: TelecomsTeknovis @ 5:16 pm

I have experienced customised ring back tones a few times this year. This is where the mobile phone owner can select the ringtone, usually a popular song, that a caller hears while waiting for the mobile phone owner to answer. In my limited experience I thought it was amusing, but I would not go so far as wanting to use one.

Now Jinny has taken this a step further by enabling the mobile phone owner to select the advertisements that the caller will hear while waiting for the mobile phone to be answered! For more information about this read New Mobile Advertising Solution – Ring Back Tone Advertising – Stimulates Customer Interest in Jinny.

I can understand why this idea is appealing to both the mobile phone owner and to the operator. Indeed, it is actually a very good idea. However, as a caller I think this would drive me mad, or at least discourage me from calling somebody if I knew I had to listen to advertisements first!

I am not the only person thinking this according to¬†Jinny Software unveils ringback tone advertising and The ‘Why Would You Want That?’ Award goes to….. The latter article is very critical! I guess that it is easy to know that Jinny (or its parent company) is not a member of the TM Forum!

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Mar 18 2009

Irish Companies involved in OMA

Category: Mobile Computing,StandardsTeknovis @ 7:59 pm

Today I am going to focus on the Irish involvement in another international standards body called the OMA (Open Mobile Alliance). Information about the history and goals of the OMA can be found in About OMA. There are 4 different levels of membership of the OMA, and these are described in OMA Membership. However, I am not going to distinguish between these membership types. I am basing my lists on the memberships lists in Current OMA Members.

The Irish companies that are currently members are:

The non-Irish companies that have technical operations in Ireland that are currently members are:

As always, it is difficult to determine if some of these multi-nations have a technical presence in Ireland.

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Feb 09 2009

Irish Companies involved in the GSM Association

Category: Standards,TelecomsTeknovis @ 6:26 pm

I am going to continue my series on Irish companies (and organisations) that are involved in standards organisations, and today I am going to focus on the GSM Association. This is appropriate timing for doing this, because the GSMA Mobile World Congress is happening soon in Barcelona. I have never attended this, but I would like to ;)

The GSM Association has several types of membership, and these are described in Types of Membership. I am going to focus on the Associate Membership type, and the members with this type of membership are listed in Associate Members.

The Irish companies that are currently members are:

The non-Irish companies that have technical operations in Ireland that are currently members are:

As always, it is sometimes difficult to tell what sort of a presence some of these companies have in Ireland.

There are also a number of Irish companies that are working in the same area as the GSM Association, but these companies are not listed as members. Enterprise Ireland supports these companies, and it rents a large stand at the GSMA Mobile World Congress which these companies can use. More details about this can be read on the 3GSM Ireland web site. The Irish companies that Enterprise Ireland is, or was, supporting that are not listed as members are:

I am really surprised, and impressed, with the number of companies in these lists!

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