Oct 17 2010

TM Forum in Ireland

Category: TelecomsTeknovis @ 8:07 am

The TM Forum‘s annual showcase event is coming to Ireland in 2011 for the first time! See Management World 2011, and note the greenness :D

That is excellent news!

Hopefully, I will be able to go along to see the action ;)

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Jul 14 2010

Ring Back Tone Advertising

Category: TelecomsTeknovis @ 5:16 pm

I have experienced customised ring back tones a few times this year. This is where the mobile phone owner can select the ringtone, usually a popular song, that a caller hears while waiting for the mobile phone owner to answer. In my limited experience I thought it was amusing, but I would not go so far as wanting to use one.

Now Jinny has taken this a step further by enabling the mobile phone owner to select the advertisements that the caller will hear while waiting for the mobile phone to be answered! For more information about this read New Mobile Advertising Solution – Ring Back Tone Advertising – Stimulates Customer Interest in Jinny.

I can understand why this idea is appealing to both the mobile phone owner and to the operator. Indeed, it is actually a very good idea. However, as a caller I think this would drive me mad, or at least discourage me from calling somebody if I knew I had to listen to advertisements first!

I am not the only person thinking this according to¬†Jinny Software unveils ringback tone advertising and The ‘Why Would You Want That?’ Award goes to….. The latter article is very critical! I guess that it is easy to know that Jinny (or its parent company) is not a member of the TM Forum!

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Jan 20 2009

Irish Companies involved in TM Forum

Category: Standards,TelecomsTeknovis @ 6:03 pm

I previously wrote about the Irish Companies involved in W3C, so today I am going to list the Irish companies (and organisations) that are involved in the TM Forum. Again, I am basing these lists on the online membership list.

The Irish companies that are currently members are:

The non-Irish companies that have technical operations in Ireland that are currently members are:

At least I think that all of those companies have technical operations in Ireland. It can be very difficult to tell from their web pages.

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